Our Story

Inspired by one little girl. Made for a whole lot more.

Softball Swagger Co. started with a girl who fell in love with the game — and a family who spends a whole lot of time at the ballfield.

As we searched for softball apparel she was actually excited to wear, we kept coming back to the same thing: there just wasn't enough out there that felt like her. Fun. Bold. Confident. A little colorful. And made specifically for girls who love softball.

So we decided to create it.

Softball Swagger Co. is about more than wins and losses. It's about the confidence girls build, the friendships they make, the lessons they learn, and all the memories made along the way.

Our designs are made for girls who play hard, cheer loud, get dirty, support their teammates — and bring a little swagger wherever they go.

Giving back to the game

Softball has given our family so much, and we want Softball Swagger Co. to give something back, too. Through Swagger Gives Back, a portion of every sale is set aside to support programs and organizations that create opportunities for girls in softball.

Because every girl deserves the chance to get in the game — and stay in the game.

Play hard. Have fun. Play with swagger.